Sloane Square Area Guide

Encompassing the lengthy King's road, Chelsea Harbour and Sloane Square, the borough of Chelsea has much to offer residents and tourists alike. The central Sloane Square location is a vibrant hub for shops, theatre, galleries, museums and parks- read on for a few things to see and do if you find yourself in the area.

A brief history

The land, between Knightsbridge and the King's Road (named after Charles II,) where Sloane Square is located, belonged to Sir Hans Sloane, physician to three monarchs and inventor of drinking chocolate - which he sold to Cadbury's. When the builder and his architect son, both named Henry Holland (most famous for the Brighton Pavilion), entered into an agreement to build a new town, they called it Hans Town. The land passed to the Cadogan family on the marriage of Hans' daughter and today belongs to the 8th Earl of Cadogan.


Chelsea is a cultural hotspot with plenty of attractions to take in. Top and tailing Colbert are two of the most famous. Cadogan Hall, one of London's leading concert venues, plays host to its resident orchestra, the London Philharmonic as well as many touring performances. Our other neighbour is the Royal Court theatre which comprises two performance spaces and champions new writers and produces innovative, provocative works. A short walk away, the Saatchi Gallery supports contemporary art and also hosts many events and exhibitions. Ten minutes further south is The National Army Museum which displays over 2,500 objects over five themed galleries, an insight into the role the British Army plays in military and civilian life. A slightly longer stroll and the world famous V&A museum has a huge programme of art, design and fashion exhibitions in spectacular grounds.

Worth a browse

Sloane Street has a rich and abundant selection of stores and boutiques to satisfy any shopping needs. From the historic department store Peter Jones, to global leading fashion houses such as Dior, Saint Laurent, Chanel and Versace and luxury goods such as Jo Malone, Smythson and Tiffany. The local Duke of York's Square has many independent boutiques and hosts a weekly market every Saturday from 10am to 4pm curated by Partridges fine foods.


Every year the prestigious RHS Chelsea flower show takes place in May in the grounds of the Royal Hospital Chelsea, it is the most famous flower and landscape gardens show in the UK, and perhaps the world. This coincides with Chelsea in Bloom where the whole area is transformed with beautiful floral displays.